Cannonball was founded in 2006, by a dynamic team of wine industry veterans who were determined to rock the wine world. The vision was to make the best California Cabernet under $20. Armed with a belief that wine should be fun, uninhibited and approachable, they set out to share a splash of Cannonball Cabernet in every glass.

By 2010, Cannonball Cabernet had established a solid reputation in the under $20 category and was receiving lots of love from consumers, restaurants and retailers. They all wanted more, so the line was extended. The first varietal was Chardonnay, followed by Merlot, and then Sauvignon Blanc.

As our first born, Cannonball California Cabernet remains our flagship wine.

Sonoma County is the sourcing backbone for Cannonball, along with select sites throughout California. Diversifying sourcing allows for flexibility to achieve our signature style and maintain continuity with each vintage.

Today, Healdsburg, California based Cannonball is present in 45 United States and 20 international markets.

Dedicated to innovation, with a commitment to authenticity, our mission is to spread our passion by offering wines we believe in. We love what we do, and hope it shows in every bottle!